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    Wednesday, 11 December 2013

    5 SEO Marketing strategies each company must follow in 2014

    Unlike 2013, the next year will be bringing new set of challenges for websites targeting to rank on the first page of Google. Well planned SEO strategies can help businesses overcome the hassles of increasing their search engine ranks.




    Follow the following approaches to counter the cut throat SEO competition in 2014:

    Avoid spamming and low quality content:

    Year 2014 will bring strict Google rules and in order to make sure that your website gets top search engine rank, it will be very significant to maintain originality in doing SEO.  You must eliminate using spamming techniques for traffic generation as this will only make things worse from the SEO perspective. Cease posting fake comments on blogs, articles etc. and focus on crafting quality links from forums and blogs through active contribution.

    Refine creativity factor of your website:

    2014 will be bringing strict clauses for website owners who are looking forwards to get top ranking on the first page of Google. The simple plain stuff will not be working any more in the next year. Being the owner of a website, it will be your key responsibility to make sure that ever small information placed on your website is up to date and has creativity factor intact. You will also be required to work very hard for reciprocal link building for your website.

    Work with multiple SEO plans:

    Year 2014 will be requiring you to be more vigilant about the optimization of your website by keeping in view the search engine algorithms. Since algorithms are subject to regular modifications, it will be good if you work by using different SEO plans. By doing this you would be able to prevent the unwanted situation where the SEO plan failure can badly affect the performance of your website.

    Give importance to Google Author Ranks:

    Google Author rank is an ideal tool that gives great attention to everything your write and post on behalf of your company. By including authorship in all of your content, it will become convenient to rank among the best websites listed in database of Google. 

    Make preparations for a higher SEO budget:

    For running business successfully in year 2014, you will be requiring to spend a lot more on SEO of your website. Keeping in view the latest humming bird update, it would not be wrong to say that business owners will have to spend huge sum of money on developing content marketing strategies. Since the latest algorithms are coming with intricate requirements and it needs a more thorough analysis and effort to come up to the expectations of Google in an explicit way.

    Therefore, you need to start planning for the year 2014 from now on so that you can reap the fruits of efforts in the next year. It is not so simple to win the SEO battles from now onwards and you need to be very smart in terms of defining innovative ways to counter the ever growing competition in the market.

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