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    Saturday, 21 December 2013

    Be the result Google loves to rank

    Search engine optimizers usually pay little or mostly no attention to people who are visiting their website. Social media mangers communicate directly with the fans; authors write for the readers, designers make design keeping in view the visitors. But SEOs provide advice given by Google.





    Google is basically concerned about what visitors think about Google.com. Its goal is to provide highly satisfying search results. Thus if you are using white hat techniques to provide best results to the viewers, you will never be penalized in google algorithm updates since google lays great stress over very adequate search results.

    How to make your content strategy more feasible?

    Don’t focus on so many keywords and utilize phrases for the targeting current and potential customers. Utilize survey tools and know the opinions of users by contacting them through email lists.

    Use surveys to know:

    •    What is their explanation of your products and services?
    •    What are their emotions about your products and services?
    •    Why they like to have your products and services?
    •    What areas need to be improved in your products and services?

    Once you have all the keywords in place, utilize them perfectly in your web copy.

    On-page structure: design

    In the year 2013, you cannot just add tagged text for increasing relevancy in the search engines; it must also be integrated in the design. Design must not only be “nice”. It is vital part of the internet world and pays off in real manner. Google knows that design helps in building trust and slaps websites covered in ads. Having a good design has become a necessity for both SEO and internet marketing.

    Link building: online PR

    Google has put so many websites down after the update of Penguin. We cannot purchase more links anymore and, therefore, the focus now should be on building relationships with websites and bloggers. The main crux of this relationship is “give and take” as in the real world.

    The one sided relationship is not viable since the website owners take your link and forget you in the end. But once they perceive you as valuable for readers, they will reach out to you.

    Anchor text manipulation: branding

    It is time to focus on the awareness of your brand instead of using specific anchor text on your pages. The higher the number of people who are talking about your brand, the more likely they will be searching for you, particularly and then you don’t have to worry about the top rankings in search results as you already will be there.

    Conclusion

    A large part of SEO is about the identification and understanding of competitors for certain search terms since it matters greatly. SEO alone cannot bring success to your business. SEO is only one aspect of online marketing but it is important to be a great marketer to make it viable in the long run. This is how you can be the result google loves to rank well in the overall search results.

    4 comments:

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