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    Saturday, 21 December 2013

    Google algorithm updates and effects on SEO

    Google has been viewed as aggressive in the introduction of algorithm updates. Many SEO marketers believe that these updates have adversely affected the volume of web traffic, conversion rate and SERP positions. Few marketers were able to repair things very quickly by addressing the black hat SEO tactics that Google was cracking but then placed in similar position later when a new update was introduced.

    There is only one effective measure to address this issue and it is “content generation”.

    Start generating high quality, original and healthy volume of content. It is a proven tactics that Google and other search engines have told internet marketers to do in order to retain their positions in the search results.

    Since the release of Panda and Penguin, Google has introduced a new algorithm known as Humming bird that is designed to put little emphasis on keywords and more stress on the context of user’s search.






    Content creation is the life blood and key focus that inbound marketers teach constantly and spend great time on. The growth in traffic and lead conversions have helped in understanding that value of content creation. This is highly preferred method to improving organic search results and since google is giving hints time and again over this, you need to consider it seriously for surviving the rigorous releases of Google algorithm updates.

    Inbound Marketing is a safe strategy

    Blogging is viewed as a feasible option to curb the threats of google updates. It is important that your content should be fresh and is updated regularly to engage people in a much better manner.

    The use of keywords is a crucial topic after the release of hummingbird update. Make sure that you select the right keywords and phrases. It is vital to define the volume of keyword density to enjoy best results.

    The whole idea is that if you are serious about establishing organic SEO presence that sustains for a long time without getting affected by the future search algorithm updates, you need to rely on the effectiveness of content and hire efficient resources to provide quality content. You will get more natural inbound links, website traffic, SERP rank and more leads in this way.

    Make sure you follow this:

    1. Create valuable content that makes people want to read.
    2. Create great content that makes visitors want to download.
    3. Create content that people love to share.
    4. Create quality content that people want to comment on.
    5. Create high quality content that online media likes.
    6. Create best content influencers want to share.
    7. Create effective content that people want to link to.
    8. Create great content constantly.
    9. Create as much best content as possible.
    10. Optimize for people instead of search engines.
    11. The more time people spend on old optimization tactic

    These steps will not only enable you to counter the threats from Google algorithm updates but also help you improving the search engine visibility to a great extent.

    9 comments:

    1. very interesting topic.Helps to gain knowledge about lot of information. Thanks for posting information in this blog.
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    2. I do trust all of the concepts you’ve presented on your post. They’re really convincing and will definitely work. Still, the posts are too brief for newbies. May you please extend them a little from subsequent time?Also, I’ve shared your website in my social networks.

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    3. This blog is having the general information. Got a creative work and this is very different one. We have to develop our creativity mind. This blog helps for this. Thank you for this blog. this is very interesting and useful.
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    6. Pretty article! I found some useful information in your blog, it was awesome to read, thanks for sharing this great content to my vision, keep sharing.
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    7. Wonderful blog.. Thanks for sharing informative blog.. its very useful to me..

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