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    Tuesday, 17 December 2013

    Guidelines to Google Penalties

    Google wants to deliver best results to the visitors and indulges in rigorous efforts to ensure strict following of guidelines. Make sure that you follow these guidelines to avoid Google penalties:

    No Keyword Stuffing:

    A traditional SEO trick, keyword stuffing signifies a web page full of similar words or phrases over and over again. During the last several years, Google has started penalizing the web pages that practiced this trick. Now they are also checking the news releases and will penalize for doing the same. An example of keyword stuffing includes something like following with italicized keywords. “Different companies offer fitness programs to assist employees in reducing healthcare expenses. When employees practice programs that include good exercises, they tend to become quite healthy. If you want to get fruitful results, consider a fitness program”.

    No content duplication:

    Most news releases are circulated on the wire, which means that it is possible to have the same release with a similar exact copy posted in several locations across the web. This could mean that the release is on your own website as well as various other news websites. This is against the rules. Organizations create nofollow links in such releases and link to original articles so that the search engines don’t consider it as duplicate content.

    Prohibit the links:

    When you are creating a web copy, the rule is that you want to get one external link for every 100 words count. The rules stands true for the web copy but not for the news releasesyou’re your release is having lots of links and follows the same rule, your website can get penalized. The best way is to create releases with “nofollow” links so that the search engines do not penalize it.

    Nofollow links:

     A nofollow tag is something that you add in your HTML code when you create links in the releases. It gives journalists information about your company and its products as well as services. When you link to a website in your release, make sure that you add  “rel=”nofollow”" at the end of hyperlink. For example, <a href=”” title=”Your Website” rel=”nofollow”>Visit your website /a>.

    Anchor text:

    Anchor text is used as a description of your copy. For example, if I linked to a page on your website relating fitness program text, Google would view this as a spam because nothing is related to fitness, exercise on your website. The general rule is to use anchor text that is not a keyword and to ensure that you always follow the “nofollow” link advice.

    Google does not want to make things difficult for PR firms; it wants to ensure much better quality. The idea is to bring best experience to the internet users. Your goal must be to generate more alertness and awareness. If media relations remain intact, you will be worrying less about what you add in your news release and more about the generating better relationships with team of journalists. It is significant to increase the worth of your website by following the rules defined by Google.


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