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    Wednesday, 11 December 2013

    Local SEO Strategy- A beginner guide

    When you plan a local SEO strategy, it is vital to completely understand the various components that are instrumental in providing high local search engine rankings.



    When done appropriately, local SEO can help deliver the most highly targeted consumers to both the corporate business’s website and to the physical location of business.

    Due to increasing number of search queries on smart phones, it has become crucial for making local SEO found on the mobile devices. An effectively executed local SEO plan can help ensure that consumers searching on personal computers and mobile devices find your business. In order to achieve guaranteed local SEO results, make sure that you incorporate the following elements in your campaign:

    Proper Keyword Research:

    It is vital to choose the keywords that will lead to conversion (a phone call inquiry to the business, an online purchase or a visit to physical outlet) rather than just focusing on the keywords having highest search engine volume. High search engine volume does not always lead to high ROI.

    Onsite Optimization:

    One you identify the keywords; ensure that the website is optimized properly for the selected search terms. The title tag, images, meta description and header tags all should be adjusted for the targeted keywords.
    The content of the website should be written for engaging the customers instead of stuffing it with the major keywords. The days to stuff the keywords are long gone so optimize for the search engines and write for the visitor. Also include a contact page on the website that is having the business address and contact information.

    Optimized Business Places Pages:

    The two most important profile pages for business are Google plus Business and Bing places for business. These listings appear right at the top of Bing and Google search results notifying about the business location along with a map.

    Most businesses create pages but fail to complete the profiles. Make sure that you upload videos, pictures and fill in the business details along with the contact details.
    Reviews:

    Positive customer reviews on local business pages along with website like yelp can play a great role in local SEO. Businesses should be creative and encourage customers to provide feedback.

    Email your weekly newsletter to business customer database and keep the customers informed about new promotions and special offerings.

    Directory Listings & Citations:

    Listing your business on popular directory sites like yellowpages.com is vital. Always focus on the top directory sites and avoid the ones that claim to have hundreds of website submissions.

    It is vital to have a phone number, address and business name listed in the same manner on the contact page of the websites, the directory listing and places pages. The search engines consider these citations when it determines the local listing authority.

    High-Quality Link-Building:

    Links play an important role in SEO and quality exceeds quantity. Get high quality links instead of purchasing link packages that blast the links randomly across the web. Incorporate engaging content and info graphics in the local SEO plan to build natural links.

    2 comments:

    1. The hardest part of doing SEO nowadays is generating high-quality backlinks. But many SEO Specialist aren't worried at all because they know how to rank. Can you please share some strategies on how can I build some quality backlinks from the high authority sites?

      ReplyDelete
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