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    Saturday, 21 December 2013

    Google algorithm updates and effects on SEO

    Google has been viewed as aggressive in the introduction of algorithm updates. Many SEO marketers believe that these updates have adversely affected the volume of web traffic, conversion rate and SERP positions. Few marketers were able to repair things very quickly by addressing the black hat SEO tactics that Google was cracking but then placed in similar position later when a new update was introduced.

    There is only one effective measure to address this issue and it is “content generation”.

    Start generating high quality, original and healthy volume of content. It is a proven tactics that Google and other search engines have told internet marketers to do in order to retain their positions in the search results.

    Since the release of Panda and Penguin, Google has introduced a new algorithm known as Humming bird that is designed to put little emphasis on keywords and more stress on the context of user’s search.






    Content creation is the life blood and key focus that inbound marketers teach constantly and spend great time on. The growth in traffic and lead conversions have helped in understanding that value of content creation. This is highly preferred method to improving organic search results and since google is giving hints time and again over this, you need to consider it seriously for surviving the rigorous releases of Google algorithm updates.

    Inbound Marketing is a safe strategy

    Blogging is viewed as a feasible option to curb the threats of google updates. It is important that your content should be fresh and is updated regularly to engage people in a much better manner.

    The use of keywords is a crucial topic after the release of hummingbird update. Make sure that you select the right keywords and phrases. It is vital to define the volume of keyword density to enjoy best results.

    The whole idea is that if you are serious about establishing organic SEO presence that sustains for a long time without getting affected by the future search algorithm updates, you need to rely on the effectiveness of content and hire efficient resources to provide quality content. You will get more natural inbound links, website traffic, SERP rank and more leads in this way.

    Make sure you follow this:

    1. Create valuable content that makes people want to read.
    2. Create great content that makes visitors want to download.
    3. Create content that people love to share.
    4. Create quality content that people want to comment on.
    5. Create high quality content that online media likes.
    6. Create best content influencers want to share.
    7. Create effective content that people want to link to.
    8. Create great content constantly.
    9. Create as much best content as possible.
    10. Optimize for people instead of search engines.
    11. The more time people spend on old optimization tactic

    These steps will not only enable you to counter the threats from Google algorithm updates but also help you improving the search engine visibility to a great extent.

    Be the result Google loves to rank

    Search engine optimizers usually pay little or mostly no attention to people who are visiting their website. Social media mangers communicate directly with the fans; authors write for the readers, designers make design keeping in view the visitors. But SEOs provide advice given by Google.





    Google is basically concerned about what visitors think about Google.com. Its goal is to provide highly satisfying search results. Thus if you are using white hat techniques to provide best results to the viewers, you will never be penalized in google algorithm updates since google lays great stress over very adequate search results.

    How to make your content strategy more feasible?

    Don’t focus on so many keywords and utilize phrases for the targeting current and potential customers. Utilize survey tools and know the opinions of users by contacting them through email lists.

    Use surveys to know:

    •    What is their explanation of your products and services?
    •    What are their emotions about your products and services?
    •    Why they like to have your products and services?
    •    What areas need to be improved in your products and services?

    Once you have all the keywords in place, utilize them perfectly in your web copy.

    On-page structure: design

    In the year 2013, you cannot just add tagged text for increasing relevancy in the search engines; it must also be integrated in the design. Design must not only be “nice”. It is vital part of the internet world and pays off in real manner. Google knows that design helps in building trust and slaps websites covered in ads. Having a good design has become a necessity for both SEO and internet marketing.

    Link building: online PR

    Google has put so many websites down after the update of Penguin. We cannot purchase more links anymore and, therefore, the focus now should be on building relationships with websites and bloggers. The main crux of this relationship is “give and take” as in the real world.

    The one sided relationship is not viable since the website owners take your link and forget you in the end. But once they perceive you as valuable for readers, they will reach out to you.

    Anchor text manipulation: branding

    It is time to focus on the awareness of your brand instead of using specific anchor text on your pages. The higher the number of people who are talking about your brand, the more likely they will be searching for you, particularly and then you don’t have to worry about the top rankings in search results as you already will be there.

    Conclusion

    A large part of SEO is about the identification and understanding of competitors for certain search terms since it matters greatly. SEO alone cannot bring success to your business. SEO is only one aspect of online marketing but it is important to be a great marketer to make it viable in the long run. This is how you can be the result google loves to rank well in the overall search results.

    Google ranking dropped? 5 steps to overhaul your optimization strategy

    SEO is a continuously changing phenomenon. Few years back, the entire focus was on stuffing the websites with keywords to improve the website rankings. The keyword stuffing gets penalized by Google today.

    If you are searching for ways to optimize your newly created website, you need to focus on the quality concept. Google has introduced new changes in algorithms throughout 2013. Here are certain ideas for evaluating and overhauling your SEO strategy.




    Step 1: Examine Inbound Links

    There was a great significance of inbound links in the past. Higher the numbers of links; better are the rankings. For competing in a better way, companies sorted out odd ways for linking that include blasting blogs, forums spamming. These tactics prevailed in the industry as they worked but Google figured it out. It penalized the websites that used these tactics and rewarded the ones that acquired authoritative and quality links legitimately.

    Thus your goal must be to remove any bad links through inbound link profile audit so that you maintain your website rankings.

    Step 2: Perform a technical SEO audit of your website

    Analyze your website from the technical perspective. The following questions need to be evaluated?

    1.    Can search engines crawl through your website?
    2.    Is there logical and helpful content organization?
    3.    Does your website load quickly?
    4.    Are unique meta titles present on each website page?
    5.    Do you have XML and HTML site map?
    6.    Do you find crawl errors in Google webmaster tools?
    7.    Are there any crawl errors or alerts showing in Google Webmaster Tools?

    Step 3: Evaluate Your Content Strategy

    The content strategy requires critical analysis of the overall content and requires the answer of the following questions?

    Is the content well written?
    Make sure that your content is free of grammatical and spelling mistakes. It needs to deliver value and should be customized according to the needs of the target audience. Make it easy to read by dividing it in different sections and use sub headers for introducing each section.

    Is website content segmented?
    Consider your service and product offerings and make sure that you have proper listing in place.  There should be separate pages for each product and service offerings.

    Does content links to other pages on your website?
    Internal links have great correlation with high search rankings. Make sure that you use internal linking strategy to cross promote your service and product offerings.

    Step 4: Assimilate Your Social Media Strategy

    After initiating your content marketing strategy, it is vital to leverage social media channel to establish your brand in the market place.

    You will be requiring a social media marketing strategy for building:

    •    Brand consciousness
    •    Authority
    •    Confidence
    •    Conversion rate
    •    Social signals
    •    Website traffic
    •    Inbound links

    Conclusion

    After performing the initial SEO audit of your website, make sure that you review it periodically to ensure that your website ranking does not get much affected. It is very important since Google algorithm changes are released regularly.

    How Humming bird update impacts future of business?

    Google has rewritten its search algorithm for the first time since 2001. Unlike Panda and Penguin, Humming bird is complete replacement designed for providing precise and fast results.




    It is big news for the entrepreneurs and they have started worrying about its impacts. Following are certain insights that can help you in getting more acquainted with Humming bird:

    Look at the intent of users, not just keywords

    Google has started moving away from the pure keyword based interpretation and has started relying on best guess work. The goal of the new algorithm is the better handling of complex queries. For producing great results, the algorithm focuses on the search context like location, platform, conversation, timelines etc.

    Thus the algorithm provides more qualified leads instead of providing irrelevant traffic that bounces away very quickly. Thus it has become vital for businesses to place relevant content that is engaging and fulfills the expectations of people when they arrive at your page.

    Place more Importance of Authorship and Authority

    Since content remains the key for humming bird, it also gives more weight to authorship. The new google authorship system helps Google to identify the author and the content.

    Your Google Plus profile must be updated and includes attribution of the created content.
    It has also become significant to identify the USP of your business and take its advantage to set yourself apart. You need to provide the answers of people’s questions. You need to share your content on social media and get it noticed by the influencers.

    This signifies that the relatively short term strategies of SEO do not cut it. You require a long term strategy that is focused on the making authority through quality content, social interactions and relationships.

    Focus on the Mobile Experience

    When Google made an announcement for the new algorithm, they showcased the changes through mobile apps and not the desktop website. The reason behind this is that mobile users require fast results and they also need relevant results immediately. They tend to search for more complex things like, what is the best place to go for outdoor eating for pizza? Or what are the best automotive repair garages in Washington? etc

    What this means to your business? Mobile is everywhere in future. Google has knowledge and so should you. Most businesses believe that web is not something they should need to focus on if they don’t sell their products or services. This could not be far away from the truth. It is more important to have relevant and strong online presence that makes it very easy for people to locate your business particularly when they are searching you through their mobile phones.

    To make the long story short, Humming bird persistently emphasizes the focus of Google on search which terms content is the king. The ideal way to increase your search rank is identifying the target audience and keeping their needs in mind when you develop the web strategy.

    How to lead the SEO battle?

    With the growing popularity of SEO and its use as the most viable method of business promotion, there is much talk going on for the ways to win the search engine battle. 

    Even it may give professional image of a services provider; we are familiar that a well-designed website is not enough in these days. It is like having the best weapons with you but no ammunition. In order to achieve the crucial 1st position on the search engine; informative, relevant and keyword rich content is very important component of SEO battle plan.

    Firstly, the website content can provide firm foundation to build the optimization strategy. This content must be entertaining and informative and should incorporate the key phrases that you are eager to bring on top of search results.




    The use of keywords is tougher than your imagination. Simply stuffing these keywords is another way to spam and will be penalized by the search engines.

    In order to stay in the highly competitive industry, those who take these ranking easy are in great danger. The creation of static web content is not likely to produce desirable long term results. The latest methods of adding content need to be devised and this content must be distributed in an excellent way.

    The use of articles and press release alone are used as tools for business promotion. But if linking is done in an effective manner, then the organic link building method can be used to drive traffic to your website. The quality backlinks can become a great way to redirect traffic to your website.

    Blogging and RSS feeds can be utilized for achieving maximum search engine performance. Google loves fresh ad regularly updated content and this content gets frequently indexed. If written well and not used for key word spamming, they can stimulate a debate among the audience. This debate can often go viral and help in getting quality traffic.

    Uniform resource locators of your website must be in conformity with the search engine optimization rules. Don’t forget to include important keywords in the URLs. Make sure that the links are SEO friendly. Prefer to use dashes instead of underscores in the URLs as the crawler likes dashes and notices them immediately. Internal website interlinks can help the audience to visit the desired page directly from the home page to get more traffic.

    Make sure that links are in working condition and bring the users immediately to the desired pages. Remove the broken links as they are not liked by Google at all. The domain name of your website must contain relevant keywords if it is possible. Create HTML or XML maps. Submit these updated maps to the search engines and make sure that these are updated in proper manner.

    The constant efforts to attain high rankings of your website in the search results can be eased if SEO basics are implemented in a perfect manner. If your website is not optimized properly, then you are missing out greatly.

    How to increase web pages loading speed?

    Website speed has great importance in SEO because Google considers it while ranking websites. Following are certain strategies and tips that can be used for increasing the load speeds of pages and reduce the wait your visitors can face while navigating your website.




    Get A Fast Web Server

    If your web server is slow, your website will be having slow speed automatically.  Contact your webhost and move to a fast server or even get a dedicated sever. A fast server will have additional cost but do not forget that a slow server is already a great set back.

    Streamline Your Code   

    Ensure that your website is using minimum clean code which is an ideal way to reduce the sizes of page files and load speech of each page. This will help in increasing the website speed and performance.

    Optimize Your Images

    When you use images, ensure using correct type of image format. Different types of image files have different goals depending on whether you are displaying a photo, an image with few or many colors. Use the right type of file for right image type to create an optimized format.

    Move JavaScript and CSS files to external files

    Cascade Style Sheets as well as Java Script files must be moved out of HTML and placed on separate documents. This helps all JavaScript and CSS code to be downloaded and applied on each page on a single time rather than the content duplication of similar code on each page.
    While there certain reasons for keeping some CSS and JavaScript on the page, moving it off can make sense when you try to streamline code.

    It is a better idea to place CSS on top while JavaScript at the bottom.

    Use “Include” Files For Duplicate Content Sections

    “CSS” and “include” files can help in significant reduction of wait times. On top of that, they also help in speeding the amount of time that is invested in making the edits on your website. The time spent on the CSS based website development with only include files is worth the time saved on the development end in future.

    Implement CSS Sprites

    When you are using different images together, you can utilize CSS sprits for combining them in a single image download. By reducing downloads, you can reduce the pressure on server and make the downloading process very quick.

    Use Page Speed Optimizer

    Google offers an insight tool for checking page speeds that will give you suggestions on things you can do for increasing your page speed. Most of these suggestions will cover things that are mentioned before, plus many more that you are not probably familiar with. Mostly these issues are dealt with by search engine optimizers or developers. So make sure that there is one for helping you out in getting the perfect insights.

    The speed of the website may seem to be a small thing but it can even result in a lost customer.
    Therefore, make sure that you give enough importance to it.
    Tuesday, 17 December 2013

    Ways to optimize your Google Plus Profile to get more business locally

    Research indicates that local customers are using Google plus for local business search. According to a study, 59 percent customers are using Google each month for finding reputable local businesses while 50 percent of mobile searches are done to find local search results and 61 percent of these searches lead to purchase. As more local business are cashing on the Google+ Local business for influencing the rank of business on local SERP for main keywords, you must be assured that more will be on board.




    Here are five proven ways to optimize your Google plus profile locally:

    Develop Customized Business Descriptions for each business location

    When you write the description of business location, always focus on keywords that the target market would be using while search instead of explaining the products and services that make you different from your competitors. Earlier Google limited the number of characters a location could use on its page but the new interface has allowed an infinite number of characters. Still, you must remember to keep description brief and focused.

    Add supplementary Information

    Business photos have a great influence on rankings. Customers will potentially see the primary photo of business, so make sure that it is attractive. For providing Google with an additional link to important information about the business, identify a citation source. Use the photo URLs on the website and load them in to Google business listings.

    Recognize and Remove Duplicate Listings

    Duplicate listings are detrimental for any business because they work against the business. So identify and remove the listing to avoid lower business ranks.

    Identify Third Party Sites to improve Google rankings

    Google uses different off-site ranking factors for determining local results. Not only Google checks if other websites are mentioning the business, it also looks to see if the website has repute. Due to this, it is vital identify the influential third party websites and submit latest information.

    Modify each listing to rank the search terms on a regular basis

    It is significant to keep tabs on Google business listings. The start of the optimization process requires most maintenance.

    Once you start improving your rankings, maintenance will decrease but businesses must track search volume trends that can affect the visibility in a positive or negative manner.

    Measuring Local Impact

    Before optimization, businesses ranked in the top 10 positions for merely 26 percent keywords combinations. Only 9 percent combinations ranked in the top two positions.

    After the enhancement in business profiles, the businesses ranked in top 10 local positions 
    Prior to optimization, these businesses ranked in the top seven positions for only few percent but after optimization the instances increased greatly. Thus there was a visible difference in pre and post optimization of Google plus profile and the local impact provides a clear difference.

    As this study reflects, improving the business Google plus local profile can assist you to rank in top 10 positions and earn more local business online.

    Best ways to promote guest blogs

    Social media and guest blogging go side by side as they both contribute towards increasing exposure, allow to meet new users and enable people to share new ideas with the whole world. Whether you are requiring guest posts for your blog or want to get your posts published as a blog writer, guest blogging can be more fruitful if social media is involved in the entire journey.



    Building Up Social Audience

    Building up audience must be your top priority when it comes to social media.

    If you want to propose your guest post, you can mention that you are having 10,000 Facebook fans, 9,000 twitter followers, 1000 google plus in your circles etc. It shows your worth as an established writer in the industry and the website will prefer to consider your guest post as you can help in increasing exposure of their website by sharing guest post links on various social media platforms.

    Seek Your Opportunities

    In addition to improving your credibility, social media can also be used as tool to find different guest blogging opportunities. Sending a twitter announcement or making fans aware of content submission opportunities at face book can be a great idea to connect with those who are requiring content.

    It also enables to search through keywords or hashtags like #guestblogging or #writeguestpost can be ideal platforms to start with. You can also follow businesses and individuals who are related to your industry. This kind of digital networking can help in generating genuine connections.

    Working With Authors

    From the perspective of a website, you must be treating writers with admiration. These writers may want to provide you free content and you must be appreciative. You can easily do it by declaring your expectations very clearly. Make a pge about guest blogging on your website outlining:

    •    The kinds of post you require
    •    Word count of post
    •    Inclusion of photos and their dimensions, link rules, author bio etc.

    You can also mention great topics and refer to already published guest posts to give the author a clear about the type of posts you are looking for.

    Working With the Website Owners

    Being a writer who needs quality platforms for content distribution, it is vital to select websites that are related to your interests or industry. For example, do not look to guest blog on jewelry website if you are a technology writer. You will not only waste your time in this way but there are bleak chances of getting your post published.

    Check their guest blog page for reviewing their requirements. If it is not there then ask follow up questions like author bio details, word count, photo sources etc.

    When you send guest post, make sure to review it frequently to make it free of any errors.

    The owners of the websites as well as writers get great benefits from guest blogging. Even though it can take a lot time, it can be advantageous to all parties involved especially when social media comes in to play.

    Guidelines to Google Penalties



    Google wants to deliver best results to the visitors and indulges in rigorous efforts to ensure strict following of guidelines. Make sure that you follow these guidelines to avoid Google penalties:

    No Keyword Stuffing:

    A traditional SEO trick, keyword stuffing signifies a web page full of similar words or phrases over and over again. During the last several years, Google has started penalizing the web pages that practiced this trick. Now they are also checking the news releases and will penalize for doing the same. An example of keyword stuffing includes something like following with italicized keywords. “Different companies offer fitness programs to assist employees in reducing healthcare expenses. When employees practice programs that include good exercises, they tend to become quite healthy. If you want to get fruitful results, consider a fitness program”.

    No content duplication:

    Most news releases are circulated on the wire, which means that it is possible to have the same release with a similar exact copy posted in several locations across the web. This could mean that the release is on your own website as well as various other news websites. This is against the rules. Organizations create nofollow links in such releases and link to original articles so that the search engines don’t consider it as duplicate content.

    Prohibit the links:

    When you are creating a web copy, the rule is that you want to get one external link for every 100 words count. The rules stands true for the web copy but not for the news releasesyou’re your release is having lots of links and follows the same rule, your website can get penalized. The best way is to create releases with “nofollow” links so that the search engines do not penalize it.

    Nofollow links:

     A nofollow tag is something that you add in your HTML code when you create links in the releases. It gives journalists information about your company and its products as well as services. When you link to a website in your release, make sure that you add  “rel=”nofollow”" at the end of hyperlink. For example, <a href=”http://www.yourwebsite.com/” title=”Your Website” rel=”nofollow”>Visit your website /a>.

    Anchor text:

    Anchor text is used as a description of your copy. For example, if I linked to a page on your website relating fitness program text, Google would view this as a spam because nothing is related to fitness, exercise on your website. The general rule is to use anchor text that is not a keyword and to ensure that you always follow the “nofollow” link advice.

    Google does not want to make things difficult for PR firms; it wants to ensure much better quality. The idea is to bring best experience to the internet users. Your goal must be to generate more alertness and awareness. If media relations remain intact, you will be worrying less about what you add in your news release and more about the generating better relationships with team of journalists. It is significant to increase the worth of your website by following the rules defined by Google.
    Wednesday, 11 December 2013

    4 Ways To Increase The Domain Authority Of Your Site

    We all have heard about Google and Alexa Page rank but how significant they really are? Everyone has set their own standards of what they like for their websites, but one key statistic that has more meaning to people is domain authority. Since domain authority of website is created on the basis of wide range of variables, it will be tough for you to increase score on the basis of limited methods. Therefore, it is vital to focus on the overall content and progression of your website. By doing so you will be able to create an environment that offers value and helps build long term links.



    Following are some tips for you to quickly increase your domain authority score:

    Get Active on Social Networks

    Social networks have started gaining importance every day in the manner that they influence and assist search engines to rank blogs and websites. Major social media networks have paved their ways for how audience can share information and web content. It has never been easier to connect billion of users worldwide. Social networks are an ideal way to engage the audience while building fan pages and community for your websites. There has been a lot of talk of how google plus can influence search engine rankings. If you are not having social profile for your websites, it is highly recommended to begin thinking about making one.

    Write High Quality Guest Posts

    If you analyze every famous website out there you will come to know that at the end of the day it all comes to quality content. What do the largest financial, sports, social media websites have out there that others don’t? A continuous supply of quality content! This is what you must focus on for creating a successful brand and website on the internet. People like content that caters them effectively and provides useful insights in to healthy information. They will love to share their favorite blogs with social networks and friends.

    Being a quality writer has gone really far in the online world of marketing and websites. If you have the ability to write well, you can get exposure everywhere across the web.

    Connect with Well Known Bloggers

    One of the ideal ways to get new prospects and highly valuable links is by connecting with famous bloggers in your industry. It is not just the internet marketing that has prominent players with top level blogs, each industry has and it is just a matter of finding them out and giving them high quality content for publishing on their website.

    Focus on Natural Strong Link Building

    You need juicy back links for getting the traffic flow and keeping the search engines happy. The great news is that you do not require low quality links. You must focus on best SEO practices and creating content the people will link in a natural manner. Don’t flood your websites with anchor based links having low quality to avoid penalization.

    Think on your long term goals and make an authentic plan for your website. This will help your domain authority to increase greatly.

    Why social media must be part of your SEO strategy- top 5 reasons

     The SEO strategy once revolved around only one primary factor i.e. link building. But today link building has no primary role in SEO. The main reason is that Google has found some more smart ways for measuring the worth of your website known as social media.




    Social media has become critical for your online presence and is often considered as tough pill for new entrepreneurs to swallow. However; the fact is that the old ways to grab audience have come to an end. The new strategy is to be dynamic, interactive and engaged in your market place.

    Here are five reasons why social media should a significant part of your SEO strategy:

    Social media allows content to get heard

    When you create followers on Facebook, Twitter, LinkedIn or Google plus, you are actually creating a team of fans who can share your content. That is why social media is all about being social. So when you write any new post for business blog, you can share that content on social media websites and then make some of your followers to share that content. You can also make the website visitors to share website pages and blogs on social media simply by adding social buttons for allowing people to vote for the content right on your website. Surely most of these people may never become the actual customers, but it is not the goal here. You aim is to create a buzz and attention around the website.

    Being social is the fastest way to grow your presence online.

    The problem with traditional SEO school of thought is that you keep busy in building mere signs to your website in places where they can attain no one’s attention. It is quite similar to purchasing a billboard in a desert. On the other hand social media is dynamic world of activity and interaction where things happen consistently in real time. That is why it is important to have presence in social media. It does not mean that you should only have social media accounts where no one posts anything. You have to be active and social. This is most effective way to grow your online presence simply because everyone is here.

    Social signals, the real thing.


    Social signals have become increasingly significant. Google is measuring the plus rate of your website on different social media channels. How often you are sharing content through social channels? How often people visit your corporate website for social channels? How much follower base do you have? Does your website carry social sharing elements for the visitors? Social signals are the new metric for link building that you must be concerned and worried about. Forget about the links you have and start worrying about your strength in the social media world. It really matters.

    Social links drive traffic to your website.

    More than 95 percent of links from SEO link building are never capable of bringing a single new visitor to website. Google realized that web marketers started filling the web with junk and spam for popularizing websites. Majority of SEO companies build link on websites that will never be able to bring an actual customer. They just fabricate links to increase search engine positions. Now that it is not working, you are actually losing money each time you pay it for link building. On the other hand, social links have got the real potential for bringing real ones to your website and there are high chances that these people will turn in to customers.

    Google hates link building.

    The bottom line is that link building is not going to assist you in getting high search engine ranks. In reality, it could hurt you far more than helping you. Therefore, stop building spam links for your website and begin focusing on the provision of value and add value with in your market place. Social media is ideal tool to help achieving that goal.

    So start building a more genuine social media presence today and attain huge success.

    Significant Social Meta Tags for social media websites

    Social media is an ideal way to increase your website traffic. A whole lot of people are using social network accounts nowadays and this trend is expected to increase in the future.



    The use of social media networks in search engine optimization is already significant as you can now create Google plus and Facebook pages for your business for targeting and driving traffic to your website. The ideal way to create professional look of your tweets and posts is by using Open Graph Meta data.
    Open graph Meta tags are new protocols that are designed to help websites in making a better representation on social media networks. Google plus and Facebook use open graph Meta tags.

    How many Open Graph Meta Tags are required?

    There are five open graph meta tags which are important, although you can use a couple less and of course you may even require to add couple more but the following will help in the much needed effect on prominent social media networks.

    Five Open graph Meta tags in the order in which they are placed in the website are as follows:

    <meta property="og: image" content="http://www.xyz.com /images/buttons/image.png" />


    The open graph ‘image’ meta tag must have the complete path to the image that you need to be displayed when post on a social network.

    <meta property="og: title" content="lucrativeseo title" />

    The open graph ‘title’ meta tag is similar as your webpage title tag. It can however be different as compared to the one you are using as your main title but should in the similar manner relate to the page content and be having the same length as your main title tag at approximately 70 to 90 characters.

    <meta property="og: url" content="http://www.xyz.com " />

    The purpose of the open graph ‘url’ meta tag is to enable the social networks recognize the particular webpage location on your web site and should enter the complete exact path.

    <meta property="og: description" content="You can add description of up to 300 characters and for Twitter up to 200 characters" />

    The description open graph meta tag follows the same rule as the title tag so it can be different from that of the main description but must relate to the content of the webpage. You can also add quite characters up to 300. Twitter can also use this description and shows up to 200 characters.

    <meta property="og:type" content="yourwebsite" />

    The ‘type’ tag helps the social networks in recognizing the type of content you share. If say you were sharing the main index page to your website then you may use as above ‘website’ however,  if you post a blog then you can use ‘blog’ or an ‘article’ if posting any recent article.

    Meta tags are not for the search engines only. Social media websites are leveraging them to their advantage. Just as you optimize meta tags for getting better search engine rankings and click through rates, you require the same for optimizing your business social media pages.

    5 SEO Marketing strategies each company must follow in 2014

    Unlike 2013, the next year will be bringing new set of challenges for websites targeting to rank on the first page of Google. Well planned SEO strategies can help businesses overcome the hassles of increasing their search engine ranks.




    Follow the following approaches to counter the cut throat SEO competition in 2014:

    Avoid spamming and low quality content:

    Year 2014 will bring strict Google rules and in order to make sure that your website gets top search engine rank, it will be very significant to maintain originality in doing SEO.  You must eliminate using spamming techniques for traffic generation as this will only make things worse from the SEO perspective. Cease posting fake comments on blogs, articles etc. and focus on crafting quality links from forums and blogs through active contribution.

    Refine creativity factor of your website:

    2014 will be bringing strict clauses for website owners who are looking forwards to get top ranking on the first page of Google. The simple plain stuff will not be working any more in the next year. Being the owner of a website, it will be your key responsibility to make sure that ever small information placed on your website is up to date and has creativity factor intact. You will also be required to work very hard for reciprocal link building for your website.

    Work with multiple SEO plans:

    Year 2014 will be requiring you to be more vigilant about the optimization of your website by keeping in view the search engine algorithms. Since algorithms are subject to regular modifications, it will be good if you work by using different SEO plans. By doing this you would be able to prevent the unwanted situation where the SEO plan failure can badly affect the performance of your website.

    Give importance to Google Author Ranks:

    Google Author rank is an ideal tool that gives great attention to everything your write and post on behalf of your company. By including authorship in all of your content, it will become convenient to rank among the best websites listed in database of Google. 

    Make preparations for a higher SEO budget:

    For running business successfully in year 2014, you will be requiring to spend a lot more on SEO of your website. Keeping in view the latest humming bird update, it would not be wrong to say that business owners will have to spend huge sum of money on developing content marketing strategies. Since the latest algorithms are coming with intricate requirements and it needs a more thorough analysis and effort to come up to the expectations of Google in an explicit way.

    Therefore, you need to start planning for the year 2014 from now on so that you can reap the fruits of efforts in the next year. It is not so simple to win the SEO battles from now onwards and you need to be very smart in terms of defining innovative ways to counter the ever growing competition in the market.

    Google Zebra Algorithm update: Essential Preparation

    Google Zebra is the latest update of algorithm that has a mission to remove low quality content in the world of ecommerce. Google is trying to define the un-intentional SERP results system i.e. based on the elimination of keyword based rankings. Majority of us hugely support this idea as the web is composed of 70 percent garbage already.



    Following are major insights in to google Zebra Algorithm update preparations:

    Add content wisely

    Add products with detailed descriptions on your website. Make sure to have detailed product descriptions to provide visitors an opportunity to share and write their own reviews. Google will quickly index such pages. Be very smart about content. If you have thousands of products, don’t add same introductory paragraph on every product page. Mix it up to give more value to readers.

    Web Design & Accessibility must be priority

    If you don’t have a responsive website at present, begin immediate research for it today. Visit various websites in your industry and get an idea about the latest responsive designs that are loved by audience.
    A responsive website ensures that the user gets good experience when he/she accesses the website on any device. Better usability means more user involvement and better engagement.

    Add comparisons:

    Give users the ability to make their own shopping comparisons on your website. This will increase your conversions and improve the chances of better reviews. Zebra will surely analyze this aspect.

    Add Google Authorship to Your Website

    Authorship markup is the latest way to display authorship details in search results for the content you are creating. Using this way, Google verifies a real person created content and claims it. Authorship does not have importance from the ranking perspective but Google will be implementing Author rank in their algorithm.

    Add Product Videos with captions

    Don’t forget to make your company page on YouTube will all your product videos. In order to grab more attention of Google, transcribe and caption all your videos.

    Have “Live Chat” option

    It is never bad to add additional convenience for users. Live chat can help in adding personal touch to shopping experience and effects your conversions positively.

    Attend to Page Speed & Load Times

    Slow load times can cause irritation to users. A recent study says that one second delay in the response of page can lead to 7 percent lower conversions. Suppose an eCommerce website is making $100,000 each day, only a delay of one second in page response can cause $2.5 million loss in sales every year. The same study says that 47 percent consumers anticipate a web page to load in only 2 seconds or even less while 40 percent people leave website that is taking more than 3 seconds loading time.

    Therefore, fast loading time must be your key priority with everything you are looking to improve in your website.

    Have Clear & Concise Company Policies

    Google Zebra will be looking on your company policies including the shipping rules etc. Therefore, make sure that you draft them in a precise and clear manner.

    5 clever tactics to improve blog loading speed

    Probably the most irritating aspect of blogging is slow loading speed. If someone gets stuck in loading your blog due to sluggish loading time, he or she will instantly close it and move to the next one. If you want to earn money through blogging, you need traffic. Before generating traffic for your blog, you must ensure that it has a fast loading speed or else you will suffer.




    Why you should be concerned about your blog’s loading time?

    Google places great value over to search engine visitors and provides maximum ease. It is now considering the blog loading speed as a major search engine ranking factor. So you will get poor results if your website takes very long time in loading.

    You must ensure that your blog is:

    •    Not too much cluttered and messy.
    •    Loading quickly as compared to other blogs.
    •    Delivering great user experience.

    How can you increase the loading time of your blog?

    Here are five clever ways to make your blog load faster.

    Avoid using excessive ads specifically Google AdSense
    It is a reality that majority of bloggers are dependent on affiliate ads or Google AdSense. But what happens if the ratio of ads is more than the content on your blog?

    The most obvious result is that no one will like your blog and will leave it immediately. In order to avoid this terrible user experience, always ensure to focus on the right kind of ads that target the potential readers. And never use too many ads for a little extra payment. It does not provide any value and kills the readership of your blog.

    Use CDN
    The use of CDN (Content Delivery Network) can prove to be really helpful especially if you have JavaScript, Images, static files or CSS taking a long time for loading and making your website sluggish.
    CDN is basically a network of servers across the world having a copy of your website and the related small files. When visitors open your website, CDN provides your website files from the nearest server to them.


    The greater the physical distance between the user and the server, higher are the chances of slow website. Therefore, serving from a nearby location can increase the speed of the website.

    Use WordPress plugins to make your blog loading time faster
    There are various WordPress plugins available on the internet. Search the best and install to increase the speed of your blog. Ensure that you don’t end up on choosing the inferior ones that are merely wastage of time.

    Always optimize your blog images
    You can use lucrative images on blogs to generate interest of the users. Make sure that you optimize your images and there are two ways to do it:

    1.    Optimize images by using image optimizer.
    2.    Use plugins to compress the images.

    Change your web hosting services provider.
    If you don’t achieve effective results, change your host provider. Try to choose the services of best host providers like blue host etc to deliver the best user experience.

    The Humming bird: future of SEO

    Google has announced a new algorithm in September 2013 after about almost a decade, affecting ninety percent of all the search results.  Unlike Penguin and Panda updates, the Hummingbird operated on a query by query basis, affecting the complex searches rather than where websites rank for keywords.




    What is Hummingbird?

    Hummingbird has been designed to deliver more intelligent response to queries of users such as “who”, “why”, “when” etc. instead of providing series of URLs corresponding to a sequence of keywords. This will be specifically be helpful when compiling long tail search terms, as it reflects Google will identify the concept of long phrases and not only the keywords. This would reduce the time required to search for the desired results.

    The algorithm highlights Google’s emphasis on putting less significance on PageRank and more on the quality and relevance of content on the websites and blogs.

    How Hummingbird alters what we view on Google?

    With the Hummingbird introduction, Google is encouraging semantic searches in its determination to become the answer engine. Users can easily perform the following:

    •    Compare two items mostly the grocery items like butter vs. cream cheese, cabbage vs. broccoli etc.
    •    There is no need for third party websites now. For example when searching for an actor, band or similar, the users can simply enter the query in the search tab “ Lady Gaga Albums” and will be presented with list of lady gaga albums below the bar.
    •    Knowledge graph is another new aspect of Humming bird update. The search results will also bring information in the knowledge graph. For example, if a user types Neil Armstrong, they will find a paragraph of basic information about the person.

    How to modify SEO strategy in the light of humming bird update?

    Humming bird update is another step away from relying on keyword heavy content and a reminder that SEO professionals can no longer rely on the keywords that bring visitors to the websites.
    Google wanted to make sure that its new search product has a competitive edge and is fully armed to reply the conversational queries as its competitor Siri.

    SEO professional should be highly conscious about the quality content with the decline in the volume of short tail searches and prevalence of long tail conversational phrases. SEO is going to be more meaningful by delivering high quality and reliable answer instead of focusing on the keyword frequency.

    If you believe that SEO will be dead, dismiss it immediately. In reality nothing is going to change in the ranking ways except the revival of long tail keywords. Please note that:

    •    Genuine and engaging content is still the king.
    •    Keywords will need to be place very carefully and used moderately.
    •    Legitimate back links earned through proper SEO are still significant.

    We have to understand what Google loves in order to stay comfortable with the new algorithm.
    By interpreting the changing search trends in an effective manner, SEO campaign can be made much more successful.

    Local SEO Strategy- A beginner guide

    When you plan a local SEO strategy, it is vital to completely understand the various components that are instrumental in providing high local search engine rankings.



    When done appropriately, local SEO can help deliver the most highly targeted consumers to both the corporate business’s website and to the physical location of business.

    Due to increasing number of search queries on smart phones, it has become crucial for making local SEO found on the mobile devices. An effectively executed local SEO plan can help ensure that consumers searching on personal computers and mobile devices find your business. In order to achieve guaranteed local SEO results, make sure that you incorporate the following elements in your campaign:

    Proper Keyword Research:

    It is vital to choose the keywords that will lead to conversion (a phone call inquiry to the business, an online purchase or a visit to physical outlet) rather than just focusing on the keywords having highest search engine volume. High search engine volume does not always lead to high ROI.

    Onsite Optimization:

    One you identify the keywords; ensure that the website is optimized properly for the selected search terms. The title tag, images, meta description and header tags all should be adjusted for the targeted keywords.
    The content of the website should be written for engaging the customers instead of stuffing it with the major keywords. The days to stuff the keywords are long gone so optimize for the search engines and write for the visitor. Also include a contact page on the website that is having the business address and contact information.

    Optimized Business Places Pages:

    The two most important profile pages for business are Google plus Business and Bing places for business. These listings appear right at the top of Bing and Google search results notifying about the business location along with a map.

    Most businesses create pages but fail to complete the profiles. Make sure that you upload videos, pictures and fill in the business details along with the contact details.
    Reviews:

    Positive customer reviews on local business pages along with website like yelp can play a great role in local SEO. Businesses should be creative and encourage customers to provide feedback.

    Email your weekly newsletter to business customer database and keep the customers informed about new promotions and special offerings.

    Directory Listings & Citations:

    Listing your business on popular directory sites like yellowpages.com is vital. Always focus on the top directory sites and avoid the ones that claim to have hundreds of website submissions.

    It is vital to have a phone number, address and business name listed in the same manner on the contact page of the websites, the directory listing and places pages. The search engines consider these citations when it determines the local listing authority.

    High-Quality Link-Building:

    Links play an important role in SEO and quality exceeds quantity. Get high quality links instead of purchasing link packages that blast the links randomly across the web. Incorporate engaging content and info graphics in the local SEO plan to build natural links.

    SEO tips for small businesses

    The owners of small businesses who have just started SEO campaign will explore that there is no end to the complexity and depth inherent in the process of search engine optimization. Most companies try to adopt a do it yourself mentality while implementing SEO that ends ultimately with keyword stuffing and irrelevant web pages. Few businesses implement SEO so badly that Googles considers their website as a spam. The most obvious result is very low ranking that will offer limited search results for specific term searches.



    In order to run a successful SEO campaign, entrepreneurs should keep the following aspects in mind:

    1) Identify your Intended Audience

    The initial step of any SEO campaign is to determine the intended audience of your goods and services. It is always helpful to be very clear and specific in your approach towards the target market. You can select powerful keywords related to your core products to drive more traffic to your website.

    2) Enlarge your Keyword Focus

    Always adopt out of the box thinking while choosing keywords. Choose different variations of the keywords by doing research to create better opportunities. Visit the websites of competitors to get an idea about the latest terms that can be used for better marketing.

    3) Upgrade your Website’s Page-to-Page Connectivity

    A smartly designed website helps the users to funnel from one page to another without any effort. Through interlinks, you can grab more traffic to less prominent pages of the website resulting in better domain authority and high search engine ranking.

    4) Launch your Business on Social Media

    Social media is a prominent source for getting long term website traffic. Social media makes the content go viral and the business owners should cash on to this wonderful opportunity to increase their worth and repute.

    5) Constantly Create Original Content

    Increase in the domain authority and website traffic is the initial step in your SEO campaign. Although getting visitors on the website is important but giving the users a purpose to stay on the website is going to be really vital. Genuine content such regular blog posts can prove to be a very handsome way to capture audience and convince them in continued interaction with your website till they are converted in to customers.

    6) Consider Pay-Per-Click As A Method To Drive Website Traffic

    Although PPC services may not look really lucrative as the long term solutions offered by most SEO services, that does not signify that they are not really useful. PPC advertisements have become a smart way to improve the traffic volume of websites.

    7) Patience is Key

    Even while employing the best run SEO campaign, one should keep the expectations handy. Search engine practices help in improving the website traffic and ranking, but they take time. After building momentum and establishing the online presence of your company, your web analytics will increase sharply. However; it may take several months to reach till there. Therefore, you must keep your strategy focused and follow the latest trends to get effective results.

    10 best ways to make Google fall in love with your website

    Google is quite candid in its mission i.e. connecting the online search users with the most fresh, relevant and comprehensive information available on board. In order to get your website loved by Google and to put it right at top of search results, you must create great content that someone searching online is going to love.



    1.    Use of good title tags and Meta description

    Your title tags tell the search engines what your website is all about. Therefore, you must create compelling title tags to make users click through your website when it appears in the search engine results. As Meta description provides the text under the title link in search engine results; you must write quite good ones containing keywords that perfectly describe different pages of your website.

    2.    Use keywords as anchor text for internal links:

    Search engines pay great attention to links on your website along with the words used in them. Always use you keywords as anchor text for links instead of using phrases like “click here” or “get more information”.

    3.    Use a good link structure:

    It is better to adopt a good link structure. Instead of using websitename.com/page.html, it is much better to use structure like websitename.com/ keyword.html. Always use key words with moderation.

    4.    Use descriptive alt text and titles on images:

    All the images on your website must have alt tags and titles. Alt tags are used for describing the image and any time the server does not find the image it is searching for, this text will be displayed. Alt tags offer a great legitimate opportunity to add more keywords to your page.

    5.    Use relevant filenames for images:

    Instead of using generic file names, use something specific and relevant. Suppose you have an image of a water cooler, instead of naming it as 1.jpg, you must add the water cooler.jpg.

    6.    Have an XML sitemap:

    XML sitemap provides the flexibility to search engine spiders to index all the website pages and enables the users to enjoy better navigational experience.

    7.    Focus on homepage optimization:

    The home page is the key to get your website found by the search engines. Your home page must be having quality content with your main keywords spread throughout the heading, alt tags and content. Keep things natural and do not stuff the keywords.

    8.    Guest post frequently:

    Shortlist high PR guest posting websites and frequently publish quality content to get more traffic. This will enable you to grow your website and get worthy links at top notch websites with huge traffic.

    9.    Have a blog on your website:

    A blog is always an excellent addition to boost your marketing efforts. It can be used for communicating directly with customers through comments. Publishing new content on the website also offers the additional advantages of getting crawled on regular basis as well as getting worthy incoming links.

    10.    Generate a robots.txt file

    Create a robots.txt file with Google Webmaster tools to tell Google if you don’t want to index any page of your website.

    How to make Google Authorship work for your website?

    Google started authorship for the elimination of duplicate and spam content. It assists search arch users view high quality content that is completely relevant to their search formed by the industrial and niche authorities. Authorship is awesome as it shields the work of authors and builds the credibility of the authors online at the same time. Google displays all the information of author in search results.



    Authorship has been a very huge topic in the world of SEO for quite some time and rightly so. Authorship not only makes your entry seem more human to the Google visitors but also it assists others to search all your work online very easily. The authorship is also ideal to make your positioning as an authority in front of Google bots. It is termed as a future of search and the time for making your worth as an author has instigated now.

    A search engine optimization and content marketing plan is crucial for ranking your content. Websites must offer highly engaging content in the form of effective blog posts, strong product pages and much more to get better page ranking

    How your business can use Google Authorship?

    Authorship is another tool that you can use for driving website traffic and improve page ranking in the search results.

    Here are two ideal ways to use Google Authorship:
    -    Instead of searching for an author for content development, designate the responsibility to any resource within your company to create best content and send it to the leading online publishers. You will reach wide audience and improve brand awareness. The publishing websites must link to your website and author. You provide a link to the article on their website. It is a win- win situation.

    -    A name and face attached to content helps in building trust and confidence that ensures better engagement among authors and readers. As a result a high click through rate is produced automatically.

    According to Google, authorship delivers the following benefits to niche and industry authors:

    1.    View your content analytics in search.
    2.    Validate and compare your content in the search results.
    3.    Get more followers on Google Plus.
    4.    Help reader explore all your content.
    5.    Assist web users to find very high quality content and grow engagement with authors through Google plus.

    How to get Google authorship?

    Google loves authorship as it helps it to identify that content is of quality and is original. Google Authorship is all but relaying a more human side of the content to help users find something genuine and stay form the fake content.

    Google provides instructions for getting the Google authorship that are detailed as under:

    -    Have a profile photo on your Google plus account.
    -    Ensure that a byline along with your name appears on each content page.
    -    Make sure that your byline name matches Google plus name.
    -    Ensure and verify that your email account is on the same domain as your content.
    -    Sign up for the process.

    Google Authorship is the latest trend in content marketing and you need to opt it for getting range of benefits.

    Mobile websites optimization

    Many believe that optimizing mobile websites is not a necessity, especially because of the buzz created by social media and apps on those devices. However, it was confirmed that site optimization for mobiles must be done, especially by webmasters that want to use those platforms as new methods to attract visitors.


    Is there a market?

    Yes, it is. Half of the mobile phone users access the internet through smartphones. Considering that the death of simple cell phones is near, specialists estimate that mobile websites will be a necessity soon for any browser based website. The number of searches made from smartphones is bigger every year, and considering that nine out of ten searches made have an action as result, we can say that there is a market for mobile websites.

    Mobile optimization practices

    Some traditional SEO practices for website optimization are good for mobile sites, but it is not enough.

    A mobile website has to respect the basics standards in terms or accessibility, as the eventual errors could affect the way the site looks, and the experience of visitors while visiting the website. The W3C rules for websites can be considered guidance for creating good mobile websites. 

    Create dynamic pages, using OS detection. This is a script added to mobile website, which detect from which operating system your website is opened. This way, your website works just as well on Safari, Google Search for Android, Windows Mobile or any on any other operating system.

    Subscribe your website to search engines dedicated to mobile sites. This way, you will get links to your pages, but just like in the case of the browser-based websites.

    Optimize the titles of pages using relevant keywords that would reach a large mobile audience, and try to create an attractive landing page. The landing page is the first experience that a visitor has with your mobile website, and this is why it is important to look great. Mobile users have different reactions, but the decision to continue browsing (or not), is made by the visitor considering the landing page.

    If you don’t have automatic redirect for people accessing your website from smartphones, the link to the mobile version must have a “mobile” anchor. Visitors will interpret this as a signal that there is special content made especially for the mobile website version, so they will access it. This link must appear in the left upper corner, as the right side is “cut” on some mobile phones. If you put the link to the mobile version there, the mobile users of those phones will not notice it.

    The results of searches are the same on browsers and phones, as the mobile websites don’t get special treatment. This is why you need to check the statistics of your website often, to determine how many users access your website from mobiles.

    The mobile website is recommended for online stores. In this case, the mobile website must offer all the facilities offered on the browser based website: shopping cards, navigation tabs, and payment methods. The mobile website is a marketing tool also, as it will give your business a professional aspect. 

    Advices For Winning Blog Contests And Competitions

    With a simple Google search, you will find many contests for bloggers. SUBSCRIBE for out service and you CAN win an iPad, LIKE and SHARE us on Facebook and you will get two. The prizes are smaller or bigger. Some of them are embarrassing for any brand that has some common sense, while others are extraordinary tempting. The bloggers like to participate to those, because they can compete in writing with other rivals from the same niches.

    The right keywords are Write and Can. The mechanism of those campaigns is simple: the brands hope to win as many fans as possible, and to convince bloggers to promote what they sell. Eventually, some of those bloggers will win something.




    We have seen many articles written by bloggers after different competitions, saying that it is OK to participate. They wrote many articles, they were involved, and at a result, they won the contest, which means that they are important in the blogosphere. We agree that contests are a great method to win something, but this thing is the recognition offered by major brands, not an iPhone or some vouchers to the mall.

    By participating to competitions, bloggers ruin their good name, if they have one. The major brands never work with bloggers that participate to contests, because those write “when ordered”, so they don’t have their opinions and ideas. When your value is appreciated at a lottery, it means that blogging is only a game for you. In simple words, you sell your name too cheap.

    The second problem: if you write articles recommending you the product X or Y without knowing it, or if you don’t know what you are talking about, the readers will feel cheated. They leave because they don’t come on your blog for such articles. They want strong opinions. In the case of reviews, this means to have the product. Any good blogger can review a product without having it, but the best articles are those made by bloggers that had the chance to see the respective product, and to test it. 

    Moreover, the contests where the prizes are awarded with a lottery should be avoided. The contests where a jury evaluates you make sense, as at least you hope that your talent and work will be appreciated. If the organizer offers prizes with a lottery, it means that it is only a listing, not an evaluation of blogs.

    As for participating, the bloggers must establish their own ethic and code rules. If you participate to contests often, don’t start writing only about the products that you need to evaluate there. The best strategy is 3 with 1. The first article can be a recommendation for a brand, product or service, but it has to be related with the activity of your blog.

    You can’t write anything on your blog. Some bloggers say that they have a generalist blog, so they can write about anything. If you have ten articles from which one is a recommendation for an online store, the second one is a review, and the third one is a recommendation for a gambling site, the reader will be confused and bored.

    Five recommendations for optimizing the Facebook page

    It is a good idea to have a corresponding Facebook page for the service that you offer, even if the website is successful without social networking. However, the Facebook page needs its fans and subscribers also, and this is why you will have to know some basics about Facebook page optimization techniques.



    1. Try to reach 30 fans as soon as possible. Until then, the URL of your Facebook page is www.facebook/namepage/164774323556. This is not such a great link to promote, isn’t it? When you have 30 likes for your page, you can change it to www.facebook.namepage/. This is surely a better one, isn’t it? The first fans can be gathered with exchange services, such as Addmefast. Don’t overuse those, as they will only bring spam traffic. They must be used only for gathering the first 30 fans.   

    2. In the profile, there is a place where you can make the difference, and this is the About section. Here, you can write details about your company, history, slogan, logo and objectives, but you can also use keywords. If you have some basic SEO notions, you know what keywords are, and you should know that those are important for Facebook also. Don’t forget about the link to your website, as the entire purpose of a Facebook page is to get the visitor to click that link.

    3. Landing page – this is the first page that is seen by a visitor when he accesses the Facebook link of your brand. It has information about the history of the comany, about what you offer, and a slogan or a widget convincing the visitor to Like you. This page can be customized to offer the essence on the website or business, and the most common technique is to use images that stimulate visitors to use the Like button.

    4. Internal Facebook links – those are obtained when the user “Likes” your page. A link to your page would appear on the wall of the new fan, and from there, all the friends of the respective person will see it, and your page could gain even more popularity. More likes = more links = more clicks to your website – this is the simple equation.

    5. Links to the Facebook page –Use widgets to allow readers on your website to Like your page or articles. This way, those will be posted on the walls of your fans, promoting the website and your Facebook page at the same time. 

    Other techniques to attract Facebook fans:

    -    organize a competition or a contest for the existing fans
    -    invite your friends from other social networks to be your Facebook followers
    -    remember them to promote your page if possible
    -    social engagements –Causes and Pools can be used for any purpose, not only for charity, so you might think about winning some fans using those.

    Is Facebook good for SEO?

    Google uses links on Twitter and Facebook to establish the positions of websites in searches, considering the authority of those websites. The impact of social media in SEO is huge, and even if Google and Bing officials confirmed the existence of this algorithm, we can say how it works exactly, but we know that a popular Facebook page surely helps.

    How to transform Facebook fans in promoters of your business

    Facebook has become one of the most important methods to promote online ideas, and people that observed the huge popularity of this network have their own businesses based on Facebook marketing. If you have a site or simply a business that you want to be promoted, using Facebook might be a good idea. Here are some advices about turning the Facebook fans into promoters of your brand.



    So, you have gathered a considerable community around your brand, you have thousands of Likes on your page and people are talking about your products with their friends, sharing your status on their walls. However, even if we are talking about some useful Facebook fans, there is a long way until you can call this page a reliable marketing option. The hard part begins just now. You will have to transmit information to your Facebook fans, to keep them entertained with discussions, and to make sure they are not leaving.

    On Facebook, the word is spread instantly. However, a negative aspect is more popular than a positive one. You can be sure that your newest sport shoes would not have a greater impact than some rumors about your shop having delivery problems. The Facebook fans are great for a positive image, but they are also a huge problem when they start posting negative reviews about your products. The painful part is that those rumors must not even be confirmed. They will begin with “I think this store cheats its clients”, but after a few posts, it will be transformed into “Warning! This store cheats its clients!”. This is why sometimes you must be careful about your Facebook fans, and to “fight” any negative comments with all costs.

    You will be able to see how people interact with your page, and you will have great methods to communicate with them. The greatest part of Facebook fans is that 5000 likes on your page in fact means exposure to about 30 000 people on average. Why? Because your product ads will be posted on the walls of your fans, but also on the pages of their friends.

    You will need to detect the most important Facebook fans you have and to keep a tight connection with them. Those people are able to bring you even more exposure, allowing you to reach people and areas of the globe where you don’t have access normally.

    How to make a difference between a casual fan and a faithful one? The casual fan only allows you to post on his wall. He will like your posts, he will even comment, but he will stop here. The active fan is the one that shares your products, posts them on their friends walls, recommending what you sell. Those fans can be rewarded with Facebook contests and giveaways. For that, a customized page made could have a great impact. Customer pages are developed with Facebook tools, but this engine is not simple. If you want a Facebook app created for your company, you need to hire specialized programmers.

    With or Without a Tag?

    The impact of tag-pages for a website is huge, even if some webmasters are not aware about the existence of those pages. Briefly, a tag page is a generated page that groups all the information from that website in a single keyword or expression.




    Is it a good idea not to have tags on the website?

    Unfortunately, it is really hard to answer to this question, as it is like trying to understand the Google algorithms. A tag is important for search engines to classify a website in a certain category, but it seems like some tag pages are not that Google friendly, for some unknown reasons. One way or the other, optimizing tags is an important part of on-page SEO.

    The position of Google about this is clear: “Use robots.txt to prevent Google from finding pages that are automatically generated, which don’t bring value to your website. There are cases in which you might tell me that tags are good, and I incline to say that you are right. There are cases in which tags help a lot to find information on the website, without ulterior accessing. However, there are also cases in which tag-pages rank a lot better than the main page of a website. For example, if I am searching Google for “Red Ferrari”, and my first result is something connected with “Red Cars”, I will not be so happy about my result”, said a Google official.

    There are three possible approaches towards tags on your website

    Leave them as they are - If you have traffic on tag pages and if there were no anterior penalizations, it means that your structure is good. If you are happy with the bounce rate also, and with the time spent by visitors on the website, than maybe it is better to leave things as they are.

    Remove them – it is good to have as many tags as possible, but if there is no generated traffic with this method, you can consider removing those.

    Use “nofollow” – the nofollow, noindex and noarchive attributes are useful for Google robots to understand what the webmaster wants. No-follow tells Google not to “support” some pages that are not of interest for users. Noindex removes the pages from Google completely, so they would be found by users with direct clicks from other pages on your website, but they will not appear in Google searches, while noarchive is the extreme version of noindex, as those pages would not even appear in the cache version of the website.

    The advantage of using those last methods is that you can remove the unwanted effect of tags, but you will still get traffic from those links. The nofollow attribute has to be used with a precise purpose. Noindex and noarchive are also good for visitors, but they will still not solve the problem of diluting the popularity of the website. There is also the possibility to transform the tag pages in a category, which means that it will receive a higher traffic.

    The Importance of Landing Pages and Squeeze Pages for Selling Online Products

    When it comes to promoting a product, project, event or idea, every webmaster thinks about a landing page. I also want one! The landing pages have the goal of gathering data or they have selling purposes.



    However, what is a landing page? Not all of them are great when it comes to a punctual campaign. First, there are two main types of landing pages:

    The common landing page

    As the name says, it is a webpage where the visitors “land”. On such a page, there is no sale involved. The user is not asked to complete a form or a subscription. It is only for promoting the benefits and advantages of the product, including photos, videos and tutorials. Besides the landing page, you can send another one where an action is required: to buy, subscribe, or to complete surveys.

    This is the conversion for the landing page. Once the visitors are informed, and they found the subject interesting, they will make the next step towards buying.

    The landing page responses to the informational needs: What is this product about?

    Squeeze page

    Here, you “squeeze” the best out of your visitor. The main role of a squeeze page is to convert. The products, benefits and advantages of the product are also presented here, but the accent must fall on the price. Once the user was familiarized with the landing page of the product, while “landing”, he will not want to see the same details on the next page. The presentation must not be so “fluffy”. The benefits are important. Here, you need to highlight the modality of acquisition.

    The squeeze page responds to the need of buying: Why am I buying this?

    Besides those methods to segment the public, considering the stage of acquisition, there is also another combination of those: the mini-site.

    The Mini-Site

    This incorporates the two types of pages, bringing a lot more information to the reader. Besides the elements of a landing page about the benefits of the product, on a minisite, there is a section trying to convince the reader to buy, just like in the case of the squeeze page. In a minisite, you can put additional information about the product, and you can talk about all the details of it. Even if some buyers are impatient, there is a type of rational buyers wanting to know everything before making the decision.

    On a mini-site, you can write detailed aspects about your company, what does it do, and what other products from your offer you recommend.

    Converting

    It is possible to convert with any one of those pages, but you must follow a certain plan to convince:

    -    The page must offer a sensation of trust and safety. A visitor must have the impression that he is about to buy something useful. Don’t make your landing page look like a trap. A confidentiality agreement, talking about the reputation of the product and stating the legal aspects of the product will create this image. 
    -    The information provided must be complete, but not to fluffy, as the visitor will be bored. The sensation of trust gained with design is highlighted even more when the visitor feels like in the presence of a friend.

    Those are the main ideas that will make your pages true selling weapons, so how about choosing your type of landing method?

    Buttons and Messages That Trigger Actions

    Optimizing messages and the visual experience of the reader is something that some webmasters forget. A message must be addressed to a human feeling. To make your message attractive, you will have to take care about how it looks. Especially for online stores, the buttons can be a powerful method to sell. Before reading a few tricks that will increase the effectiveness of buttons on a website, let’s see which are the most popular of them. Who knows? Maybe you will find a good button around here that you still don’t have.



    1. Add To Cart – it is a clear message, that seems to convince the visitor to add a product there. However, it is not a promise to buy. It suggests the visitor to continue shopping, to make comparisons, and eventually to take action.

    2. Buy – a clear message, which induces the visitor a state of “alert”. He is just about to make the decision, to click or not to click? Would he press it? It depends on the utility of the product, but also on the color of the button. A red button will look like a warning, so maybe it is a good idea to choose another color. It must be in concordance with the rest of the website, and the color must be highlighted. The Yellow buttons on a white background seem to be successful.

    2. Put in Cart – it is a message that looks like Add To Cart, but it is not so strong. Add means that something is already in the cart, while Put in Cart means that there is no product there. Put in Cart might be a method to convince the reader to start shopping. The nicest method to use those buttons is to use Put to Cart, which transforms in Add to Cart when the visitor added the first product there.

    3. Order – a message of solicitation, which looks like an obligation. People usually don’t like to be persuaded this way. The button can be used for catering companies, and for some service providers – Order Pizza, Order a Taxi, but for an online store selling products, the button is not recommended.

    4. Buy - a message that manifests a clear intention. Once the button is hit, the customer has no way back. Only put this button after reviews and presentations, where you can get the most significant number of conversions. If the Buy button appears too early, the visitor might not click it, because he still doesn’t know so many things about the product.

    The buttons must have a general color. You can’t put a red Buy button, and blue buttons for Add To Cart. The buttons must be preeminent, but not annoying. The message on those should be distinguished.

    The Social Networking buttons are also important. Those look relatively the same, as the social network’s developers design them, and you don’t have so many customization tools. Changing those is not recommended, as the visitors might not recognize the new icons. A visitor might not want to click the Facebook Like button only because it is red, while he is used with the traditional blue color of it.

    How to Write Good Content

    Writing content is the best method to expose your business through the internet. It is the best marketing tool that you can use. Webmasters that know what to promote online, and which know how to write about their products, are usually the ones that sell the most.



    Here are some advices that would help you to write better content

    1. Write to serve

    Before writing an article, ask yourself what problem do you want to solve. A common problem is the result of something missing, like money, trust, or only the power to enjoy life. If your article is about those, and you know how to write them, you will surely have the expected success.

    2. Attract the attention fast


    If it is possible, try to “catch” the reader’s interest even from the beginning. The title must take the eyes out of anything else on the page. The first paragraph must also be captivating, like an introduction to the general theme of the article.

    3. Be coherent

    Every article must follow in a natural manner. Although different ideas appear in each paragraph, those should follow a certain pattern.

    4. Use quotes to sustain the main idea

    The quotes of famous people and specialists are great to sustain ideas. Those help to highlight especially divergent ideas, which are the most appreciated by readers.

    5. Short paragraphs

    Ideally, a paragraph should have 4-6 rows. Readers prefer short paragraphs, because those are easier to read, and people will understand them better.

    6. Inspire the tendency to action in your article

    Even if your article is not about solving a common problem, give people ideas and practical suggestions to make something. Keep in mind the formula Knowledge + Acton = Growth

    7. When it is possible, connect your article with everyday activities

    This helps your ideas to get close to the activities of the reader, making him or her feel as you are trying to solve one of their problems. It will be easier for the respective person to apply your ideas in their lives.

    8. Don’t forget the resource box

    A simple frame with a summary of resources and a few words about the author is a wonderful display for an article. Make sure to include your URL and your email with an invitation to be contacted.

    Of course, certain frequency of writing is required. If you can’t write every day, at least try to write when you have spare time. WordPress and other publishing platforms allow you to schedule posting. All you need to do is to use the Scheduled Posting feature available in WordPress, and to schedule the time of release.

    Don’t post many articles at the same time. It will look like spam for search engines and readers. When you have many articles, schedule their release with a higher frequency.

    Good articles are the base of every good website. As you improve your writing, it is always a good idea to return to the old articles. See if those are updated in terms of information, and modify those according to the new trends.

    The Importance Of The Conversion Source

    In affiliate marketing, but also on any website that wants to sell through affiliates, the importance of the conversion source is huge. Some sellers only put some banners in random places on the internet, and then they expect conversions and money. Then, they cry about AdSense, saying that it is not a good method to advertise. The truth is that you are never going to sell mushrooms with a banner put on a gambling website. This is why, as a marketer, you need to pay great importance to the places where your links and banners are put.




    The most important indicator of success for some webmasters is traffic. They compete in analyses, showing their impressive number of visitors, and they don’t care about the quality of clients. Traffic is important as a number, but it is more important as quality.

    Let’s take the example of a website selling gold watches. It might have 1000 visitors a day, but if they come from unreliable sources, the visitors would only admire the watches, closing the website instantly after, outraged by the huge prices. A website of this kind can have 10 visitors a day, but if those are important people with good financial resources, and two of them decide to buy, we can say that the respective website is successful.

    Important sources of traffic that can bring good conversions

    1. Google – organic traffic

    Yes, an organic search has more chances to succeed, if the website is optimized accordingly and if it has the right content. A large number of conversions is made by the traffic that comes from Google Searches.

    2. Reputation – the recommendations from other websites with authority

    What is more important for the reputation of a website? The Google Page rank? It might be, but we are only talking about a general indicator with no relevance whatsoever. Maybe you are interested about the Alex Rank? Yes, it is a good way to classify websites, but a website with a good Alexa rank is not necessarily a website that sells. During the latest years, a new method to measure the reputation of websites appeared. It is called Domain Authority, and it shows how important a website is for a certain niche. It was invented by moz.com, and it is commonly used to determine the relevance of a website.

    If you want to increase your reputation, you will have to improve your DA. This is made by getting links from other websites with good DA, in your niche. A link from an authority in your domain is a recognition, and this way, you will increase your reputation also. One unwritten law of marketing is that Domain Authority is directly proportional with the conversion rate.

    3. Email Marketing

    Yes, email marketing is still a good method to convert, but we are talking about real visitors with real interest for your products. If you want to reach those, you need to avoid spam. Send mails only to people that are subscribed to your newsletter, and to people that express their real interest about what you have to sell.
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